The quality of a property’s online marketing presentation is now more important than ever before, with real estate interest and activity still strong, says Century 21 New Zealand Owner, Tim Kearins
Online listings are enjoying some great traffic during the current nationwide Level 4 lockdown. Our agents are keeping busy, giving prospective sellers the likes of virtual appraisals via video calls.
Nearly 18 months after our first lockdown, the industry and public are a lot more familiar with just how much can be achieved remotely and online. Most importantly, people have more time.
Past lockdowns revealed strong online activity statistics. It makes sense given prospective home buyers have got more time to surf the net.
That’s why we’ve been encouraging vendors in the past year or so to invest in their online marketing. The likes of drone footage, video walk throughs, virtual tours, floor plans, and stunning photographs are more important than ever if buyers can only view online. A strong social media presence is also now critical.
What’s more, with interest rates still very low and overseas travel unlikely, a new property will be attractive to many now – particularly if they’re tiring of their old house in lockdown.
As well as lockdown seeing many Kiwis getting itchy feet to move, it’s the perfect time for prospective sellers to sort out the house inside and out.
Realistically, however, Level 3 is when the rubber will start hitting the road again.
We’ve operated safely and effectively in Level 3 before. We’re looking forward to doing so again when the country, or at least parts of it, go down a level.
Going into spring is always a good time to sell property, particularly given the current chronic shortage of competing listings nationwide and soaring rents.
Trade Me Property’s latest Rental Price Index puts the national median weekly rent at $550 – up by 10 percent year-on-year, hitting a new high in July.
Kiwis contemplating listing should not be put off by this latest lockdown. While it restricts people’s activity, it also gives buyers more time to look from their laptop and contemplate their options.
Despite the latest lockdown, there remain plenty of families keen to move, empty nesters wanting to downsize, first-home buyers keen to secure low interest rates, and investors hungry for a better return on their money.
Tim Kearins
Century 21 New Zealand
027 449 5547
www.century21.co.nz
